We ran out of books at the Florida Dive Show. Every copy of DAY 2008 was sold by Saturday and we gave out about 1000 copies of DAY 2007 till we ran out of books just after lunch time on Sunday. People asked: 'Why are you giving away such a good book?' The answer was simple: The vast majority of divers still do not know that the Diving Almanac exists. We therefore had several copies of DAY 2007 left over from last year. We believe that getting them into the hands of divers is the most effective marketing tool there is. Our readers can also help. If you like the Diving Almanac, please tell all of your friends. Speaking of friends, we saw our good friend and DAY contributor Pascal Lecocq (the Painter of Blue) at the show. Jeffrey was also honoured to meet and trade books with the Sea Salt himself, Stan Waterman.
On Sunday morning, Mr. Waterman told Jeffrey that he had spent part of the evening going through DAY 2008 and that he enjoyed it a great deal. So did several other divers who stopped by the booth the day after getting their copy. One of the most frequent comments says it best: Once you open the book, there's no putting it down! Thank you Mr. Waterman and to all who came to see us at the Florida Dive Show.
